Keelway
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For forwarders and 3PLs on Magaya

AI for Magaya. Carrier replies triaged across every mode.

You run international and domestic freight through Magaya. Keelway sits on top of the inbox — reading every carrier and agent reply to your posted shipments, extracting rates, scoring domestic carriers against FMCSA, and writing the confirmed carrier back into the Magaya shipment record. No re-entry. No second inbox. Works across your full book.

~40
carrier replies per posted load
Keelway customer data, 2026
<2 wk
deploy alongside Magaya
Keelway deployment playbook
0
shipment records re-keyed
Magaya REST API write-back

Why Magaya teams need an AI triage layer

Magaya is one of the most complete platforms available for freight forwarders running both international and domestic shipments. Its WMS, customs documentation, and accounting modules mean a Magaya customer rarely needs a second system for the operational side of their freight business.

What Magaya does not do is read the carrier and agent emails arriving in the broker's Gmail after a load is posted. For a domestic trucking load, that means 30–50 trucking-company replies with rates and availability hitting one inbox, none of it scored or ranked. For an international shipment, it means ocean-carrier and forwarding-agent quotes arriving in a separate thread with no automatic cross-check against the shipment in Magaya.

Keelway is the AI overlay that closes both gaps. We connect to your Gmail and to Magaya's REST API. Carrier replies are extracted, scored for domestic FMCSA compliance, ranked, and surfaced as a prioritized shortlist. When you confirm a carrier, the record writes back into Magaya automatically. Nothing leaves Magaya; we just feed it the decision you already made.

Multi-mode handling for forwarder and 3PL teams

Magaya customers rarely run a single mode. A typical team handles ocean imports, domestic drayage, LTL consolidation, and FTL spot freight out of the same office, often with the same brokers switching modes throughout the day. Keelway is built for that reality:

  • Domestic trucking emails get full FMCSA trust scoring — operating authority, insurance, safety rating, crash history, out-of-service percentage, and MC age.
  • International carrier and agent emails get rate extraction and reply ranking. Keelway surfaces the quoted rate, flags the carrier or agent name, and puts the reply in the shortlist so your team isn't digging through an unstructured inbox at 4pm.
  • Dual-mode carriers — trucking companies that also handle drayage or cross-border — get FMCSA checks applied to their domestic MC, even when they respond to an international inquiry.

The two reply streams appear in separate sections of the Keelway triage view. Domestic and international are not mixed into the same ranked list, so brokers are comparing like with like.

What Keelway adds to your Magaya stack

Read

Every reply triaged before you pick up the phone

Keelway monitors your Gmail for carrier replies matching open Magaya shipments. Within 60 seconds of a reply arriving, the rate is extracted, the MC is checked, and the reply is ranked.
Score

FMCSA trust score on every domestic carrier

Operating authority status, insurance certificate, safety rating, out-of-service history, and crash counts — pulled from FMCSA on every domestic trucking reply and displayed alongside the offered rate.
Flag

Double-broker and domain-spoof detection

Keelway cross-checks the sender domain against the MC on file at FMCSA. Mismatches, lapsed authority, or operating histories under 12 months are flagged in red before you respond.
Write back

Confirmed carrier pushes into Magaya shipment

Accept a carrier in Keelway and the carrier record, MC/DOT, agreed rate, and contact information write back into the Magaya shipment via REST API. Dispatch picks up from there without re-entering anything.

A day in a Magaya + Keelway operation

Your morning starts with 15 open shipments — a mix of ocean imports moving to domestic delivery, three FTL spot loads, and an LTL consolidation. Without Keelway, the broker assigned to the FTL spot loads spends the first 90 minutes of the day reading emails, looking up MCs on the FMCSA website, and sorting replies into a spreadsheet.

With Keelway, that same broker opens the triage view at 8:30am and sees all three loads already ranked. The top-five carriers per load are there, with rates and trust scores. Two carriers across the three loads show amber flags — one has an insurance gap, one is a known-flagged MC from a previous double-broker incident. Both are moved to the bottom of the list automatically. The broker calls back the top carrier on each load, confirms rates, and is on the next task by 9:15am.

International shipments run in parallel. Agent quotes on the ocean import land in the same Gmail inbox. Keelway surfaces them in the separate international section of the triage view — extracted rates, agent names, and delivery windows visible without opening 12 email threads. Your forwarding team picks the best quote and confirms.

How Keelway connects to Magaya

  1. Gmail OAuth. Keelway requests read and label permissions on your broker Gmail account. No Outlook required. No dedicated inbox. Works alongside the existing inbox your team already uses.
  2. Magaya API keys. Keelway uses Magaya's REST API for shipment read access and write-back. We request the minimum scopes: shipment metadata and carrier/contact records. We do not access billing, accounting, or customs documentation.
  3. Ranking calibration. During the first week, Keelway learns your weighting from your last 30 days of accepted quotes. Forwarder teams often weight on-time history and cross-border compliance differently than a pure domestic broker — the model adapts.
  4. Write-back activation. After ranking runs live for a few days, you turn on write-back. From that point, accepted carriers flow into Magaya automatically.

How this compares to other Magaya integrations

Magaya has a marketplace of integrations for rate management, customs, accounting, and track-and-trace. Keelway is the only overlay focused specifically on the carrier-reply inbox — the inbound email stream that Magaya's own modules do not process.

If you are evaluating dedicated carrier vetting tools and comparing options like Parade, see the Parade alternative page for a side-by-side breakdown. For the full Keelway capability set independent of TMS, see Carrier Email Automation. Brokers on other TMSs can compare the Tai TMS and McLeod integration pages for similar write-back workflows.

For pricing, see the pricing page. For brokers and forwarders evaluating Keelway as part of a broader automation strategy, the Brokers solution page covers the full decision context.

Frequently asked questions

What is Magaya?+

Magaya is a cloud-based freight management platform used by freight forwarders, 3PLs, and import/export-heavy brokerages. It ships WMS, TMS, customs documentation, and accounting in a single system and is particularly common among small-to-mid-market forwarders handling international shipments alongside domestic trucking.

How does Keelway integrate with Magaya?+

Keelway connects to Magaya via Magaya's REST API and to your broker inbox via Gmail OAuth. When a shipment or load is created in Magaya, Keelway monitors inbound carrier email replies, extracts rates, runs FMCSA trust checks, and surfaces a ranked shortlist. When you confirm a carrier, Keelway writes the carrier record, agreed rate, MC/DOT, and contact back into the Magaya shipment — no manual re-entry.

Does Keelway work for international shipments as well as domestic?+

Yes. Keelway's trust scoring is oriented around US domestic FMCSA data, so it applies fully to domestic trucking legs. For international carrier or agent emails — ocean, air, or customs broker replies — Keelway still extracts rates and surfaces the reply in ranked order, and flags any FMCSA issues on the domestic leg if a carrier is dual-mode.

What if my team uses both freight forwarding and domestic brokerage?+

That is the typical Magaya customer. Keelway handles both workflows from the same inbox. Domestic trucking emails get full FMCSA trust scoring; international agent or ocean-carrier emails get rate extraction and reply ranking. The two streams appear separately in the Keelway triage view so brokers aren't mixing lanes.

Does Keelway work with Magaya's freight quotes module?+

Keelway focuses on the inbound carrier-reply stream — emails that arrive in the broker's Gmail after a load or shipment is posted. If carriers are replying through Magaya's quoting portal natively, Keelway is not required for those replies. Where Keelway adds value is the majority of carriers who still respond by email to the broker's Gmail address rather than through Magaya's portal.

Can Keelway detect double-brokering or fraudulent agent replies?+

Yes. Keelway runs domain-spoof detection, MC cross-check against FMCSA authority status, and operating-authority age checks on every inbound email. Carriers or agents with mismatched domains, lapsed authority, or operating histories under 12 months are flagged before you call anyone back.

How long does it take to deploy Keelway alongside Magaya?+

Under two weeks for most teams. Day 1–2: Gmail OAuth and Magaya API keys. Day 3–5: ranking weights calibrated from your last 30 days of booked shipments. Day 6–8: write-back to Magaya shipment records live. Day 9–12: fraud-detection baseline trained on your book.

What does Keelway cost on top of Magaya?+

Per-broker seat, billed monthly, no per-email charges. Magaya customers typically add Keelway for less than 10% of their Magaya seat cost. Pricing is confirmed on the first demo call — see the pricing page for the full rate-card structure.

Magaya + Keelway

Triage carrier and agent replies across every mode — without leaving Magaya.

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